Founded in 2019, LULU Baby is owned and operated by a Canadian expat mama. “LULU”, the nickname of her daughter Luna Lucia is what inspired both the business name and journey. Founder, Cristina says “Becoming a mama and shopping for mama and baby things made me want to create something of my own. Something colourful, fun, but still practical and useful”. What started as a hobby and a small box of beads, has now become a luxury baby e-store. Made with love from one mama to another; Our best selling personalized clips are designed and handcrafted by Cristina and her team with quality and safety in mind. Lulubaby is also a proud retailer of the world renowned Mushie and BIBS pacifier brand from Denmark. Our focus now is to continue to bring you unique and practical baby products we hope you will love.